How to make money on TikTok: TikTok is the fastest growing social media platform and the one most used by generation Z, that is, by those in their twenties, who have discovered a new form of communication in the short videos on the Chinese platform. There is everything on TikTok: from funny videos to recipes, crime stories, songs or great men’s fashion ideas (here are our favorite influencers ). And everything becomes a meme (watch out for the best of 2022), an opportunity to be replicated infinitely and go viral.
It is not surprising then that there are those who, by chance or with the specific intention of making money, have become influencers with millions of followers. So they have turned their accounts on this social network into a work account (and a bank account with a lot of zeros). But how is it possible to make money on TikTok in 2023? Read our detailed guide on how much TikTok pays, how to get lots of views, and how to make money with sponsored posts.
The three ways to make money with TikTok
TikTok has grown rapidly in recent years: in 2021 it reached 1,000 million users and in 2022 it does not stop breaking records: in July it scored 1,023 million users over 18 years of age, imagine all the children and adolescents who are yet to be added to that number. In 2021 it is estimated that it had revenue of $58 billion.
So how can users make money from TikTok and its growing audience?
There are three main ways to make money from TikTok:
– Get paid from TikTok through your Creator Fund
– Collaborate with brands to publish sponsored content
– Sell products through the platform
How many followers do you have to have to make money on TikTok?
As with all social media platforms, the more followers you have, the greater your potential to generate income.
However, when it comes to TikTok, you don’t need millions of followers to make money. If you have between 50,000 and 150,000 followers, you will be considered a ‘micro influencer’, while creators with less than 50,000 followers are known as ‘nano influencers’.
If you want to make money directly from TikTok, you will have to meet a minimum follower requirement and have at least 100,000 video views in the last 30 days.
How to monetize TikTok with fewer followers
If you manage to create a group of followers focused on a specific activity or topic, you can start earning from around 10,000 followers.
Build loyalty with your audience and they are more likely to interact with your sponsored content. As a result, the likelihood that brands will contact you to promote their products increases.
How much does TikTok pay?
The amount of money you can earn with TikTok is unlimited, but it obviously varies greatly. Some of the world’s most famous creators earn millions through the platform every year. For example, according to the Digital Marketing Institute, American creator Addison Rae earned about $5 million from her TikTok videos.
It is estimated that the most popular creators can earn up to 10,000 euros per publication. However, you’re unlikely to generate significant income directly from TikTok unless all your videos have a lot of engagement. That’s why it’s important to explore a number of revenue streams, including partnerships and merchandising.
TikTok analytics: how many views does your content have?
If you want to start making money on TikTok, it is important to monitor the performance of your content. Data analysis can help you see what’s working and whether your audience is engaging with your posts. This information could be useful if you want to show brands why they should work with you.
To see your views on TikTok, visit your profile, tap the three dots in the top right corner, select “Creator Tools,” then “Analytics.” The data is divided into three sections:
Overview : Here you can check follower growth, profile views, and video views.
Content : Allows you to analyze the performance of each video that is published, but the data is only available for the last seven days.
Followers – From this tab you can see where your audience comes from and what times they are most engaged.
When does TikTok start paying?
For TikTok to pay you directly you have to be part of the Creator Fund, which will bring you that benefit based on the views and participation of your videos. You can only charge for videos that comply with TikTok’s Community Guidelines and Terms of Service.
Once you start collecting, the money will appear on a dashboard in the Creator Fund. From there, you can withdraw the money to a payment platform like PayPal.
What are the criteria of the Creator Fund?
To be paid by the Creator Fund you must meet the following criteria
– Be at least 18 years old
– Meet minimum follower requirements (depending on region, but typically around 10,000)
– Have at least 100,000 video views in the last 30 days
– Have at least three publications in the last 30 days
– Make sure your account complies with TikTok’s Community Guidelines.
How to get many views on TikTok
The key to getting followers on TikTok is understanding your target market and creating content that followers want to see. You will also have to post regularly and interact with your audience if you want to attract more followers.
Here are some quick tips that can help you build your audience and get more views on TikTok:
– Build your follower base : you can start attracting the attention of brands with about 50,000 followers.
– Identify a niche : If you have fewer followers, developing a specific niche, such as horror story telling, sneaker collecting, or fishing can help you get noticed.
– Post regularly : Make sure you are consistent and don’t lose momentum by taking long pauses between posts.
– Jump to trends : TikTok is known for its viral dance and music videos, can you incorporate the latest trend into your content?
– Interact with your followers: the more interaction you have with your followers, the better the performance of your sponsored posts.
TikTok creator + Instagram influencer
If you want to become an influencer and make money through affiliate marketing, it pays to have a multi-channel strategy. This means building your following on different platforms like Instagram and YouTube, as well as TikTok. Developing your online brand on different platforms can help you reach a wider audience, build trust with your followers, and ultimately create more money-making opportunities.
That said, here are other ways to make money exclusively with TikTok, but indirectly, that is, in addition to collecting from the creators’ fund:
– Song promotions : Record labels and music promoters often pay influencers to promote their artists’ songs.
– Use TikTok Ads Manager to promote your product or any service you offer.